The photo contest which will culiminate in an exhibition in Chennai, “seeks to harness the power of images for a positive social impact.”
Chennai witnessed a dire water crisis this summer as images showed long queues for water tankers as borewells and lake beds in and around the city ran dry. Even as multiple protests broke out. the city’s thirst had to be quenched by transporting potable water by train from Jolarpettai.
With this in mind, Iqbal Mohamed, a leading photographer and founder of photography institute Light & Life Academy, has started an initiative dubbed ‘Shoot For A Cause’, that in his own words, “seeks to harness the power of images for a positive social impact.”
Under the initiative, the company has now launched ‘An Ode To Water’, a social media contest which will culminate in an exhibition at Chennai’s Express Avenue on World Photography Day on August 19, 2019.