Professional Fashion Photography and Documentary Filmmaking

Professional Fashion Photography and Documentary Filmmaking Course

Next batch starts: September 2023

Note: You have two options:

a) You can opt to only study the PG Diploma in Professional Fashion Photography, which includes social media content creation. (6 Months).

b) On successful completion of the PG Diploma in Professional Fashion Photography course, you can opt to continue your study of Documentary filmmaking (4 Months)

Duration:
6 months + 4 months + 2 months portfolio

A first-of-its-kind course

The advancements in professional photography equipment (the amazing possibilities of digital filmmaking with DSLRs and mirrorless cameras), the giant strides made by social media in marketing and the rapid growth of OTT platforms - today, the way content is produced and consumed is changing drastically, opening up new horizons for the visual communicator. The objective of this pioneering course is to capitalise on these new opportunities.

A graduate of this course, depending on what you chose to study, will have the necessary knowledge and skills to explore a whole range of career possibilities as a professional photographer, social media content creator and documentary filmmaker in the communication industry.

This course is meticulously structured and is designed to optimise time and resources with a faster turnaround. It is totally immersive. The schedule is densely packed. It is assumed that the student will be very passionate, highly motivated and totally committed to get the best out of this course.

Professional Fashion Photography and Documentary Filmmaking Course

The course begins with an in-depth study of the fundamentals involved in creating an image.

Understanding the Camera: Technical aspects, creative possibilities and limitations

Aesthetics of Photography: A study of colour and composition and how it impacts an image

History of Photography: How the process of creating images has evolved over the years and along with it the aesthetics. (An appreciation session)

Natural Light: An in-depth study of natural light and its qualities. The many different ways in which light adds mood and dimension to an image

Moonlight & Astrophotography: A study of how images can be made in moonlight and how the night sky can be captured through photographs

Filters: The use of filters & their applications in manipulating images captured by the camera

Post Production Part 1: Essentials of processing RAW files and image editing

Every area of study will be covered through lectures, slideshows, demos (Wherever required), followed by time-bound assignments with critique (Individual/Group) and grading.

Professional Fashion Photography and Documentary Filmmaking Course

This section will give students an in-depth and conceptual understanding of artificial light sources and their applications.

Portable Flash (Basic and Advanced): Exploring the technical and creative possibilities with portable flash

Studio Part 1 (Introduction): Understanding technical aspects and usage of Studio Lights, Light Modifying Accessories & Grip Equipment

Studio Part 2 (Advanced): An in-depth exploration of lighting concepts used in still life, product and people photography

Post Production Part 2: Image editing, compositing and basics of retouching

Every topic (above) will be covered through lectures, visual presentations, demos, followed by time-bound assignments with critique and grading

Medium format cameras: Understanding the possibilities and limitations offered by medium format cameras through hands-on experience

Tilt-Shift lenses: Understanding the different movements possible with tilt-shift lenses and its applications in various areas of photography. (A workshop)

Aerial & Drone Photography: Understanding the techniques of photographing subjects from an aerial point of view. (A workshop)

Professional Fashion Photography and Documentary Filmmaking Course

The observation and appreciation of nature is an essential part of the ethos of Light & Life Academy. The belief is that every single image made is knowingly or unknowingly inspired by nature.

Cultivating the habit of observing nature in terms of shape, form, colour, texture and very critically, light - is therefore a very important component of the course.

The lectures will cover Landscapes & seascapes, nature close-ups and macro photography.

There will be time-bound assignments with critique and grading.

Professional Fashion Photography and Documentary Filmmaking Course

Whether it is to market a product or cover an event or document a story, understanding how to communicate effectively, is essential.

The course will cover the following topics:

  • Developing a strong Creative Strategy and working with a well-defined Creative Brief
  • Important Principles and Elements of Design
  • Advertising appeals + Seminar on Brand DNA

This session will be conducted in a workshop format. Each topic will be covered through case studies and exercises.

Professional Fashion Photography and Documentary Filmmaking Course

The foremost objective of practising any visual art form is to fulfil the desire of creative self-expression. This module is designed to realise that objective.

Building on all the previous sections, this module will instil in students an understanding of what it takes to create a fine art image. It will cover different photographic processes and techniques to help create an image that can be exhibited and sold.

An in-depth study of Digital Black & White Photography and how to manipulate it creatively in post-production will be an important part of this module.

There will be emphasis on the process of coming up with themes based on individual areas of interest to put together a cohesive body of work.


Professional Fashion Photography and Documentary Filmmaking Course

1 Advanced Portrait Photography

Students will learn all aspects of portrait photography - creating candid and street portraits and studied portraits in studio/on-location using natural and artificial lights and combination of both, interacting with the portrait sitter, posing, and how to capture the character of the portrait subject.

2 Fashion Photography

Students will study fashion photography in-depth. It will begin with an introduction to the concept of fashion and how it has evolved over the years. Students will be taken through the process of conceiving fashion campaigns - creating mood boards, finding themes, planning the looks.

There will be lectures and visual presentations by a practicing and accomplished professional photographer who will take them through a full-fledged shoot with professional models, stylists and makeup artists from the industry. This will expose them to all the nuances of fashion photography - different lighting possibilities (using natural light, artificial light and a combination of the two), posing models, working with stylists and makeup artists.

There will also be demos, during the session, on making short communication pieces on fashion, which can be used as content for social media and other digital platforms.

The students will have to work on an assignment to showcase their understanding of this specialisation.


Professional Fashion Photography and Documentary Filmmaking Course

Learn how to create content for Social Media - Still & Video
There will also be demos, during the specialisation, on making short communication pieces which can be used as content for social media and other digital platforms.

Professional Fashion Photography and Documentary Filmmaking Course

Documentary Photography
Wedding & Event Photography
Business Aspects of Photography

Professional Fashion Photography and Documentary Filmmaking Course

Workshops in Automobile Photography, Underwater Fashion and Wildlife will be offered subject to a minimum number of students opting for the workshops. These workshops are offered at an extra cost.

Professional Fashion Photography and Documentary Filmmaking Course

Light & Life Academy believes that it is important for the student to be exposed to inputs of different kinds, beyond their core area of study, which will help broaden their horizons and enrich their journey as artists and communicators.

It could be short workshops or seminars depending on the content of the session and the presenter. Some examples of sessions that have been conducted over the years include : Visual Music. Theatre workshop. Transcreativity. Pottery. Art Appreciation.

On successful completion of sections A to J, students will have a body of work that will showcase their knowledge and creativity. They will be eligible for the award of the Post Graduate Diploma in Fashion Photography.

Note: Students are encouraged to create an additional portfolio to present a broader spectrum of their photography talent.

Evaluation is done on a continuous basis, on assignments submitted and tests administered. The students are expected to clear every single assignment/test with a minimum score of 70%.
Light & Life Academy believes that every student can make the grade, and the student is given enough opportunities and assistance from the faculty to achieve the minimum grade for every assignment.

Note: The policy of the Academy is to constantly update the course content. This is based on developments in the field/industry (technical, aesthetic & communication).The course content, schedules and methodology are therefore subject to change even as the course is in progress.

Photographers can get assignments in several fields:

As Advertising Photographers for Advertising agencies,
Assignments with independent clients, especially in MSMEs, small scale units and independent designers (product & fashion), as Photographers for travel magazines and portals.
Assignments with Advertising and Digital Media Agencies as content creators, both still and films.
Art Directors & Visualisers in Advertising agencies.
Assignments with e-commerce platforms.
Stock Photography for stock agencies.
Editorial and sports photography for publications (print and online).
Still photographers for movie production houses.
Photographers could also choose to focus exclusively on fine art photography, exhibit their work, put up a website and sell their images as art.
Some may want to explore the possibility of teaching at Visual Communication and Mass Communication institutions, even as they pursue their individual passion for photography.

Course Fee
Total : Rs. 5,20,000 + Rs. 30,000 (Refundable Security Deposit)

Payable in two instalments
Instalment 1: Rs. 50,000 Registration fee on confirmation of admission.
Instalment 2: Rs. 4,70,000 + Rs. 30,000 (Refundable Security Deposit).

GST as applicable will be payable on the fee. Current rate: 18%.

The course fee includes:

  • Use of studios, lighting equipment, light modifying accessories and grip equipment.
  • A selection of props and backgrounds for use in LLA Studios (to be returned in original condition after use).
  • Models, stylist, make-up artist/hair stylist, and other professionals for demo sessions only, based on the requirements of different areas of study.
  • Transport from Ooty (designated pick up points) to Academy and back on days when the student is required to be on campus for a class/ critique session / demo.
  • Lunch, tea / coffee on days when the student is required to be on campus for a class/ critique session / demo.

Additional Expenses to be borne by the students

  • Personal equipment as specified by the Academy
  • Personal equipment maintenance / repairs / insurance / books / stationery
  • Personal expenses on accommodation, food and personal travel, etc.
  • Expenses for travel and stay at locations where assignment shots are to be done
  • Expenses involved while working on specialisation projects. On models, stylist, make-up artist/hair stylist and other professionals based on the requirements of different areas of study.
  • Cost of making archival prints, in case of exhibition on campus or at locations off-campus
  • Overnight field trips
Duration : 4 months + Portfolio

This area of study will guide the students to build on all that they have learnt so far and transfer it to the moving medium. Films.

(Part 1)

Introduction to the medium of films: Introduction to different formats of filmmaking - narrative, documentaries, short films. Introduction to the concept of Shots, Scene, Sequences
The making of a film - from shoot to edit to sound.

Introduction to filmmaking (Direction - Camera - Edit - Sound)
Understanding and exploring the role of the Director (the team leader), the DOP, and the role of Editing & Sound.

Technical aspect of Filmmaking
Filming - Exploring Framing, Lenses, Lighting (natural and artificial), language of shots and camera and movements.
Editing - Working with video editing software.
Sound - Sound recording on camera and on recorder. Sound design.

Every area of study has its own time-bound assignments with critique.

Part 2

Making a film
Exploring the concept of visual narration & storytelling
Pre-Production: Orientation, Scripting, storyboarding, recce, and scheduling
Production: Execution and shooting
Post Production: Editing, sound and final finishing (including tilting)

Working on a real project to produce :
a) A short commercial - 30Secs, 60/90Secs (Brand story) : Conceptualization, Shooting style, Edit, Music, Branding using texts and other tools from edit software
b) 5 mins Documentary - Social issue / Travel / Corporate. Identifying the story, research and execution.

These will be group projects with each group making one film.

Course Fee:

Total : Rs. 3,50,000

GST as applicable will be payable on the fee. Current rate: 18%.


Eligibility Criteria
Admission is open to any graduate (with a minimum of 15 years of formal education), who is over 20 years of age.

In rare cases, exceptions will be made at the discretion of management, for those who have not completed a UG degree, but have substantial work experience.

If you have any queries regarding eligibility call us at +91 7598287370 or write to us at admissions@llacademy.org

Equipment
The course requires candidates to have their own DSLR/Mirrorless camera with lenses ranging from wide to tele, portable flash, tripod, filters, laptop and sundry accessories. A specific equipment list will be provided once the candidate is accepted.

Accommodation
Light and Life Academy does not provide hostel facilities. However, assistance will be provided by the academy in finding appropriate accommodation.


Admission Process
Admission is on a first-come-first-served basis and involves a three-step process:

  1. Online Application Review by Light & Life Academy.
  2. Online Interview with a member of the academics team.
  3. Personal interview on campus with Director(s).

The Academy notifies admission status soon after the interviews.

Online Application Process
Step 1: Fill the online application form.
The following documents are needed during the application process. All files uploaded to be under 1 MB.

a. Profile Picture: Digital file of a recent passport size photograph against a plain background (Note: ‘Selfies’ not accepted)
b. Digital copies(PDF/Jpeg) of Educational certificates.
c. Reference letters (Optional).
d. Portfolio: 20 images made by the candidate.

Note: Once the application process has been initiated, the form can be accessed by using the unique URL sent to your email id.

Step 2: Complete online payment of application fee.

Upon payment of Rs.2500/- + GST, the application process is complete.

Once step 1 & step 2 are completed, you will be informed about the next step within 2 working days.

You can reach out to us in case you have any doubts/clarifications.
Call: +91 75982 87370
Email: admissions@llacademy.org

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